I treat every ad dollar like it's my own.
Nearly a decade building paid-acquisition and lifecycle systems across B2B lending, home services, solar, and industrial — turning ad spend into qualified pipeline and millions in attributed revenue.
Meta is my deepest channel, Google a strong second — but what I actually care about is conversions and lifetime value, not vanity metrics that never touch the P&L.
I'm a New Jersey–based performance marketing manager. I run a small agency managing $50K–$100K in monthly ad spend across DTC, B2B services, home services, and industrial — and on long-term accounts I've operated as an embedded fractional CMO, owning strategy, channel mix, creative direction, and reporting.
I'm comfortable owning the funnel end to end: strategy, media buying, creative, conversion-rate optimization, lifecycle, reporting, and leading the team. Before the agency, I cut my teeth at Rubix Agency on a paid social account spending over $1M a month.
Now I'm looking to bring all of that into an in-house team and help scale it to the next level.
Five engagements. One pattern: build the system, then prove the economics.
Each of these is a full case study — click through for the strategy, the funnel, and the numbers behind it.
Replaced an outdated site with a funnel mapped to the real lending sales cycle, fixed the leaks between every gate, then scaled paid media 10× on proven economics — $200K+/mo net revenue, still running today.
Read the case study →A segment-first Meta strategy built for teachers, first responders, and veterans — plus a customer quiz that qualified leads and made them show up warm.
Read the case study →When COVID gutted SMB lending, I built acquisition around the demand signal nobody else was running — and held it for two years on a pay-per-lead deal.
Read the case study →Turned a graveyard of bought-and-forgotten leads into a $100K/mo owned revenue channel with email + SMS reactivation — without buying a single new lead.
Read the case study →Eight years owning the entire marketing function for a national elevator manufacturer — and the diagnostic that re-engineered its highest-intent channel back to life.
Read the case study →Full-funnel, end to end — not just the top of it.
Retained on results, not promises.
With SHA Digital, we can be aggressive in our marketing and safe knowing we're getting an ROI.
Other firms gave us leads we couldn't even approve. Christian got us the right merchant leads at an investment that paid for itself many times over — through COVID and everything else. Communication is excellent, and problems get handled quickly.
He works hard to find what sticks, then doubles down on it.
We generated over two million dollars in revenue and thousands of leads. What set Chris apart was his perspective on targeting — groups he wanted to help, spoken to through campaigns built around their needs — plus a customer quiz that made sure the people we talked to were qualified.